The e-collar has been marketed as a quick fix for canine behavioral problems. All you have to do is strap a collar on your dog–yes, it has prongs that dig into your dog's neck that issue a shock–err, a "correction"–when she misbehaves–but think of the time it saves you! No tedious, repetitive praising, rewarding, or encouraging–just a push of the button and, zap! Fast, fear-based control.
One might be tempted to order one for their partner or kids. Think how effective it would be in eliminating snacks before mealtime, towels from the bathroom floor, and bikes from the driveway. No one acknowledging you? Zap! Take that! Instant gratification can be very alluring.